The Cobb Galleria Centre is ditching its longtime name as part of a massive renovation project that will change how people find and talk about the venue.
The New Name: And what is the new name for The Cobb Galleria? The venue will now be called The Cobb Convention Center-Atlanta.
What’s Happening: Cobb County commissioners voted 4-1 to approve changing the name last night. Commissioner Keli Gambrill cast the only no vote.
• The Cobb-Marietta Coliseum & Exhibit Hall Authority made the decision last month
• The same group owns the Cobb Energy Performing Arts Centre
Between the Lines: The facility sits in Marietta but now includes Atlanta in its official name. This follows a trend among metro area venues that use Atlanta’s brand power to attract more business. The Atlanta Braves also play in Cobb County.
The Big Picture: Convention centers compete hard for events and conferences. Adding Atlanta to the name could help the renovated space win more bookings against other venues across the Southeast.
The Sources: Cobb County Board of Commissioners meeting records and Cobb-Marietta Coliseum & Exhibit Hall Authority proceedings.
B.T. Clark
B.T. Clark is an award-winning journalist and the Publisher of The Georgia Sun. He has 25 years of experience in journalism and served as Managing Editor of Neighbor Newspapers in metro Atlanta for 15 years and Digital Director at Times-Journal Inc. for 8 years. His work has appeared in several newspapers throughout the state including Neighbor Newspapers, The Cherokee Tribune and The Marietta Daily Journal. He is a Georgia native and a fifth-generation Georgian.
