Elderly woman in a suit reading newspaper inside a luxury car.
Photo by Pavel Danilyuk on Pexels

Uber has introduced new features aimed at making transportation easier for older adults, including a senior-friendly app experience and tools for family support.

The new offering, called senior accounts, gives riders access to a simpler interface with larger text, fewer buttons, and easy-to-follow screens. It is part of Uber’s Family profiles feature, which lets a loved one help set up the account and assist with rides when needed.

Older adults who prefer to ride independently can also choose to enable Simple mode in their own app settings. This feature offers the same streamlined experience without linking to a Family profile.

“Transportation is one of the biggest barriers to independence as people age,” said Silvia Candamil Neira, Vice President, Global Initiative on Ageing and Longevity. “Solutions like Uber’s senior accounts help break down that barrier by offering a simple and flexible way for older adults to get where they need to go—without always having to rely on others. It’s about dignity, freedom, and staying connected to the people and places that matter most.”

The senior account experience includes saved places for frequent destinations, trip updates for loved ones, and support options such as driver contact. It also supports flexible payments, including personal cards, a family member’s card, or a Medicare Flex card for eligible medical rides.

The features were developed with input from older adults, aging advocates, and accessibility experts.

Senior accounts and Simple mode are now available across the United States. They are also launching in Taiwan, Hong Kong, Brazil, Mexico, Chile, Portugal, France, South Africa, and India, where only Simple mode will be available.

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Before You Dismiss This Article…

We live in a time when information feels overwhelming, but here’s what hasn’t changed: facts exist whether they comfort us or not.

When A&W launched their third-pound burger to compete with McDonald’s Quarter Pounder in the 1980s, it failed spectacularly. Not because it tasted worse, but because customers thought 1/3 was smaller than 1/4. If basic math can trip us up, imagine how easily we can misread complex news.

The press isn’t against you when it reports something you don’t want to hear. Reporters are thermometers, not the fever itself. They’re telling you what verified sources are saying, not taking sides. Good reporting should challenge you — that’s literally the job.

Next time a story makes you angry, pause. Ask yourself: What evidence backs this up? Am I reacting with my brain or my gut? What would actually change my mind? And most importantly, am I assuming bias just because the story doesn’t match what I hoped to hear.

Smart readers choose verified information over their own comfort zone.

B.T. Clark
Publisher at 

B.T. Clark is an award-winning journalist and the Publisher of The Georgia Sun. He has 25 years of experience in journalism and served as Managing Editor of Neighbor Newspapers in metro Atlanta for 15 years and Digital Director at Times-Journal Inc. for 8 years. His work has appeared in several newspapers throughout the state including Neighbor Newspapers, The Cherokee Tribune and The Marietta Daily Journal. He is a Georgia native and a fifth-generation Georgian.