Google released its annual Halloween costume search data, and one show dominated like never before.
What It Means For You: If you’re planning a last-minute Halloween costume and hoping to stand out, you might want to skip the purple dragon braids and pink argyle sweaters. Half the country beat you to it.
What’s Happening: The top five most-searched Halloween costumes in 2025 all come from the same show. KPop Demon Hunters swept the rankings with Rumi, Zoey, Mira, Jinu, and Baby Saja taking spots one through five.
Even Derpy the Tiger from the same show claimed the number eight spot as the most-searched tiger costume of the year. Search interest in pink argyle sweater hit a 12-year high thanks to Baby Saja’s signature look.
The Full List: Google’s top 25 Halloween costumes for 2025 show how streaming content and viral moments shape what Americans wear. Here’s what people searched for most:
- Rumi from KPop Demon Hunters
- Zoey from KPop Demon Hunters
- Mira from KPop Demon Hunters
- Jinu from KPop Demon Hunters
- Baby Saja from KPop Demon Hunters
- Chicken Jockey from Minecraft
- Labubu
- Derpy the Tiger from KPop Demon Hunters
- Elphaba from Wicked
- The Lorax
- Hamilton
- Nightwing
- Nurse from Silent Hill
- Toothless from How to Train Your Dragon
- Glinda from Wicked
- Ladybug
- Gabby from Gabby’s Dollhouse
- Supergirl
- Superman
- Donnie Darko
- Founding Father
- Pyramid Head
- Wednesday Addams
- Cleo de Nile from Monster High
- Lord Farquaad from Shrek
Between the Lines: The Minecraft movie sent chicken jockey searches to an all-time high after its release this year. The 2025 Superman film sparked a summer surge in Superman costume searches. Wednesday Addams earned the top searched black dress with white collar of all time.
The Sources: Google.
B.T. Clark
B.T. Clark is an award-winning journalist and the Publisher of The Georgia Sun. He has 25 years of experience in journalism and served as Managing Editor of Neighbor Newspapers in metro Atlanta for 15 years and Digital Director at Times-Journal Inc. for 8 years. His work has appeared in several newspapers throughout the state including Neighbor Newspapers, The Cherokee Tribune and The Marietta Daily Journal. He is a Georgia native and a fifth-generation Georgian.
