Electric-vehicle manufacturer Rivian will establish a new East Coast headquarters in Atlanta, creating about 500 jobs when completed.
Rivian will occupy the top floor and lobby of a building on Auburn Avenue adjacent to the Atlanta Beltline’s Eastside Trail.
“Georgia is a prime location for any company headquarters,” Gov. Brian Kemp said Thursday. “We’re glad to see Rivian will soon join the growing list of brands not only operating in our state but also wholly or partially based in our capital city.”
Rivian is no stranger to Georgia. The California-based company announced plans in late 2021 to build a $5 billion truck manufacturing plant near Covington, generating 7,500 jobs. It was the largest economic development project in Georgia history for a few months until Hyundai revealed plans to build a $5.5 billion EV plant west of Savannah.
While the Hyundai plant opened earlier this year, the Rivian project has been delayed by financial challenges. A nearly $6 billion federal loan announced last November is allowing construction to restart following a switch in plans to producing R2 crossover models. The plant is due to open in 2028.
Atlanta Mayor Andre Dickens said the Rivian headquarters will help burnish the city’s reputation as technology hub.
“Atlanta continues to lead in EV innovation and technology integration, and Rivian’s growing presence here reinforces our city’s role in shaping our future economy,” he said.
Rivian expects to employ around 100 people at the headquarters site by the end of this year.
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Before You Dismiss This Article…
We live in a time when information feels overwhelming, but here’s what hasn’t changed: facts exist whether they comfort us or not.
When A&W launched their third-pound burger to compete with McDonald’s Quarter Pounder in the 1980s, it failed spectacularly. Not because it tasted worse, but because customers thought 1/3 was smaller than 1/4. If basic math can trip us up, imagine how easily we can misread complex news.
The press isn’t against you when it reports something you don’t want to hear. Reporters are thermometers, not the fever itself. They’re telling you what verified sources are saying, not taking sides. Good reporting should challenge you — that’s literally the job.
Next time a story makes you angry, pause. Ask yourself: What evidence backs this up? Am I reacting with my brain or my gut? What would actually change my mind? And most importantly, am I assuming bias just because the story doesn’t match what I hoped to hear.
Smart readers choose verified information over their own comfort zone.
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Dave Williams | Capitol Beat News Service
Dave Williams is the Bureau Chief for Capitol Beat News Service. He is a veteran reporter who has reported on Georgia state government and politics since 1999. Before that, he covered Georgia’s congressional delegation in Washington, D.C.
