In a significant development for North Georgia’s entertainment and cultural sector, ASM Global has been appointed to manage The Gathering at South Forsyth Arena. This collaboration is part of a broader initiative by Krause Sports and Entertainment to establish the arena as a leading entertainment destination in the region.

ASM Global, renowned for its expertise in managing prestigious venues like Crypto.com Arena and T-Mobile Arena, is set to bring its wealth of experience to The Gathering at South Forsyth. This partnership aims to elevate the fan experience and contribute substantially to the cultural vibrancy of Forsyth County.

The involvement of ASM Global extends beyond management; the company is also engaged in the design and planning phases of the arena, reflecting a deep commitment to excellence and to crafting memorable experiences for visitors. The development plan for The Gathering includes a comprehensive mixed-use complex, featuring residential, commercial, and recreational facilities, poised to become a pivotal cultural and economic hub for the region.

Community engagement is a key aspect of this project, with a public participation meeting scheduled for March 19, 2024, at Lanier Technical College in Cumming. This meeting will offer residents an opportunity to learn more about the upcoming developments and to share their insights.

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For more details about The Gathering at South Forsyth and upcoming events, interested parties are encouraged to visit the arena’s official website.