Georgia residents are more enthusiastic about coupons than any other state in the country, according to new data from the online discount platform Wethrift. The study revealed that Georgia had the highest search volume for coupons, with 23,884 searches per 1 million residents in the past year.
The Details: Wethrift’s analysis of Google search data covered 1,190 keywords related to discounts across categories such as fashion, food, home supplies, electronics, pet supplies, fitness, and travel. Georgia emerged as the leader in overall coupon searches, showcasing the state’s widespread interest in finding the best deals.
Georgia ranked second in the home supplies category with 54,061 searches, indicating a strong focus on household savings. The state also placed fourth in electronics with 8,797 searches, reflecting a significant interest in tech bargains. Additionally, Georgia came in eighth in the dining out category, with a search volume of 28,317, showing that residents are keen on saving when it comes to eating out as well.
By The Numbers:
- Home Supplies: 54,061 searches (2nd place)
- Electronics: 8,797 searches (4th place)
- Dining Out: 28,317 searches (8th place)
In Context: Georgia’s coupon obsession surpasses that of other states, with New Jersey trailing closely behind with 23,485 searches per 1 million residents. Other states rounding out the top five include North Carolina, Connecticut, and Florida, all demonstrating a significant appetite for discounts.
Nick Drewe, CEO of Wethrift, noted that the trend in Georgia reflects a shift in how consumers are using technology to enhance their savings. “Georgia’s top position in our study demonstrates that coupon hunting has become a refined skill set for many,” Drewe said. “This isn’t just about clipping coupons from the Sunday paper anymore; it’s about real-time, targeted searches and a keen understanding of when and where to find the best deals.”
What’s Next?: As digital tools and online communities continue to grow, the trend of using targeted searches for discounts is likely to expand, possibly leading other states to catch up with Georgia’s fervor for savings. For now, Georgia stands as the nation’s leader in coupon hunting, making the most of every opportunity to save.
