ATLANTA — January 21, 2026 — Comcast’s Xfinity today announced the launch of Xfinity Membership, a new loyalty experience that brings customers’ favorite rewards together with even more benefits, including epic experiences, everyday perks and special discounts. Designed to make the benefits easier to access and more rewarding than ever, Xfinity Membership includes automatic status, at no additional cost and with no enrollment required.
Beginning today, all eligible Xfinity customers will automatically become Xfinity Members, gaining access to a new, elevated membership experience that delivers weekly perks, meaningful discounts, and once-in-a-lifetime experiences. Now, Xfinity Membership status is based on the number of eligible Xfinity services a customer has and tenure with Comcast’s Xfinity. Over 30% of customers currently enrolled in the Xfinity Rewards program, which will be retired starting now, will be automatically upgraded to a higher tier within the new Xfinity Membership experience with even more value unlocked from day one.
Seamless access to all benefits is available directly through the Xfinity app, where Members across the Southeast can view available offers, discounts, and enter to win unique experiences powered by Comcast NBCUniversal.
THE ULTIMATE MEMBERSHIP EXPERIENCE
Xfinity Membership is designed to make loyalty effortless. Members enjoy automatic access to three categories of benefits that evolve yearlong:
- Perks: Weekly entertainment benefits, including movie giveaways and $1 rentals, exclusive merchandise, and rotating surprises refreshed every Thursday
- Discounts: Savings on mobile, streaming, and accessories, including Peacock Premium ‘on us’ for eligible members
- Exclusives: Unforgettable experiences such as VIP event access, and behind‑the‑scenes opportunities
Membership tiers – Silver, Gold, Platinum, and Diamond – are enhanced to reflect both tenure and service relationships, rewarding members who stay longer or bundle multiple Xfinity services with even more value and premium access. Tiers include:
- Silver (0-1 Years or 1 Service)
- Gold (>1-5 Years or 2 Services)
- Platinum (>5-10 Years or 3 Services)
- Diamond (10+ Years or 4+ Services)
PERKS & EXPERIENCES ONLY COMCAST NBCUNIVERSAL CAN OFFER
Xfinity Membership brings the best of Comcast NBCUniversal to our customers. From entertainment and streaming to theme parks, live events, and cultural moments, Xfinity Membership unlocks exclusive opportunities made possible by Comcast’s family of brands, including NBCUniversal, Universal Destinations & Experiences, Peacock, and more.
For more information, visit xfinity.com/membership.
About Comcast
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
