Shoppers in Georgia looking for the best Black Friday deals should head to JCPenney, which offers the steepest discounts in the nation this year.
What’s Happening: JCPenney leads all retailers with an average discount of 76.2 percent on Black Friday, according to a new report from WalletHub. The financial website studied more than 4,300 deals from 13 major retailers to find where shoppers can save the most money.
What’s Important: The average discount across all retailers on Black Friday is 37 percent . Shoppers should look for deals that match or beat this number to get real savings.
Best Black Friday Retailers (Average Discount):
- JCPenney (74.08%) (Use Offer Code THANKFUL)
- Belk (72.42%)
- Kohl’s (45.39%)
- Macy’s (44.46%)
- The Home Depot (35.63%)
- BJ’s (31.26%)
- Amazon (29.63%)
- Target (29.36%)
- Newegg (28.80%)
- Best Buy (28.58%)
Between the Lines: JCPenney has won the top spot in this report six times since 2014. Costco offers the lowest average discount at just 15.1 percent. Computers and phones make up 20.2 percent of all Black Friday offers, the largest share of discounted items, while consumer packaged goods have the smallest share at 2.8 percent.
The Big Picture: Last Black Friday, 81.7 million Americans shopped in stores while 87.3 million shopped online. The day has become a major shopping event that kicks off the holiday season, with retailers competing for customers through deep discounts.
The Sources: WalletHub
