Georgians are embracing the holiday spirit with spirits — led by Generation Z. A recent study by Insurance Canopy reveals that 55% of people in the state are drinking more during the holidays, with younger adults leading the charge.
What’s Happening: The study surveyed 1,000 Americans of diverse ages and backgrounds to uncover holiday drinking behaviors. It found that 8 out of 10 Gen Z respondents preferred engaging in drinking games during holiday festivities. Meanwhile, older generations like baby boomers reported much lower participation rates, with only 23% partaking in such games.
Key Findings:
• Spirits topped the list of holiday drink choices, with 38% of respondents preferring them over wine (27%) and beer (22%).
• Men were twice as likely as women to consume six or more drinks at parties.
• Nearly half (48%) of Americans reported no regrets about overindulging at holiday events.
• On average, 42% of respondents spend less than $50 on alcohol during the holiday season.
Why This Should Catch Your Attention: As the holiday season unfolds, understanding these trends can help families, hosts, and businesses cater to diverse preferences. For retailers, the focus on spirits presents a valuable opportunity, while social hosts might consider incorporating activities that bridge generational preferences.
