The Varsity, Atlanta’s iconic fast-food drive-in, has served up hot dogs, burgers, and frosty orange drinks for nearly a century.
Known for its unique ordering lingo, massive size, and nostalgic charm, the restaurant remains a beloved institution for locals and tourists alike. Here are some lesser-known facts about the historic eatery.
1. The Largest Drive-In Restaurant in the World
The Varsity’s location in downtown Atlanta isn’t just big—it’s record-breaking. Covering over two acres, it holds the title of the largest drive-in restaurant in the world. The site has room for 600 cars and can accommodate up to 800 customers inside.
When the Georgia Tech football team plays nearby, the crowds pour in, creating a bustling atmosphere that often requires over 60 staff members at once.
2. Founded by a Georgia Tech Student
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The restaurant owes its origins to Frank Gordy, a student at Georgia Tech in 1928 to pursue a career in the food business. Gordy’s entrepreneurial spirit drove him to start the restaurant on North Avenue, and his familiarity with Georgia Tech students and their cravings helped shape the menu. His decision to open near the campus transformed the restaurant into a hub for Tech students and fans alike.
3. The Iconic “What’ll Ya Have?” Catchphrase
One of The Varsity’s most famous traditions is its loud and enthusiastic greeting, “What’ll ya have?”—a phrase that has echoed through the halls since the beginning. Employees are trained to yell this signature phrase to move the lines faster. For newcomers, the rapid-fire ordering style can be overwhelming, but it’s a quintessential part of the Atlanta staple’s experience.
4. The Secret of the Frosted Orange Drink
The Frosted Orange, or “F.O.,” is one of The Varsity’s signature drinks, similar in taste to a creamsicle. This refreshing blend of orange and vanilla is a favorite among regulars, especially during Georgia’s hot summers.
The exact recipe remains a closely guarded secret, but it has kept customers returning to the counter for nearly a century.
5. Famous for a Long List of Slang Terms
The Varsity’s unique lingo has become legendary. Terms like “naked dog” for a plain hot dog, “walk a dog” for a take-out order, and “strings” for French fries make ordering a fun and memorable experience.
The slang was developed as a way to keep lines moving quickly and to help workers distinguish between various orders.
6. A Hot Spot for Celebrities and Politicians
Over the years, The Varsity has welcomed a long list of famous visitors. U.S. Presidents like Jimmy Carter, George H.W. Bush, Bill Clinton, and Barack Obama have all dined at the iconic eatery, along with actors, musicians, and sports stars.
The restaurant has become a must-visit for public figures traveling through Atlanta, adding to its cultural significance.
7. Surprisingly High Food Production Numbers
The Varsity serves an astonishing amount of food daily. On an average day, the restaurant sells around 2,500 pounds of potatoes, 2 miles worth of hot dogs, and 5,000 fried pies. And let’s talk about the chili on those hot dogs. The restaurant produces about 300 gallons of chili per day.
On game days or big weekends, these numbers can more than double, showcasing the impressive efficiency of the restaurant’s kitchen and staff.
8. A Commitment to Affordable Prices
One of The Varsity’s enduring commitments has been to keep prices affordable, a principle set by its founder. Although inflation has impacted the menu over the years, The Varsity still aims to provide meals that are budget-friendly. This dedication has kept The Varsity accessible to a wide range of patrons, from students to families and travelers.
9. Expansion Beyond Atlanta
While the downtown Atlanta location remains the flagship, The Varsity has expanded to other cities in Georgia, including Athens, Kennesaw, and Gwinnett County. Each location maintains The Varsity’s signature style and menu while attracting a new generation of fans. Despite the expansion, the restaurant has kept its original spirit and dedication to tradition.
