The Gist: Georgia residents are showing up in a big way for small businesses. According to a recent study by Skynova, the Peach State ranks fourth in the nation for resident support of small businesses, and third in the South.
What Happened?: The study, which used Google Trends data from 2019 to 2022, found that Georgia’s most searched small business category is local e-commerce. It’s one of only two states, alongside Florida, where this is the case.
By The Numbers:
- Georgia ranks #4 in the nation for resident support of small businesses
- Georgia ranks #3 in the South for the same metric
- Local e-commerce is the most searched small business category in Georgia
- Georgia and Florida are the only two states where this is the case
Despite the challenges of inflation, Georgia residents’ interest in small businesses has surged, with searches related to small businesses increasing by 33% across 2022.
Why It Matters: This surge in support for small businesses is a testament to the resilience and adaptability of Georgia’s local economy. It shows that despite economic challenges, residents are keen to support local businesses, particularly in the e-commerce sector.
What’s Next?: As the trend of supporting local businesses continues to grow, it’s likely we’ll see an increase in the number and variety of small businesses in Georgia. This could lead to a more diverse and robust local economy, with more choices for consumers and more opportunities for entrepreneurs.
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