The founder of gusto!, Nate Hybl is opening the fourth outpost of his flavorful fast casual concept on Tuesday, Jan. 15 at 530 17th St NW in the new West Midtown Center. The only Atlanta-based restaurant brand featured at the Northside and 17th development, gusto! West Midtown serves fresh bowls and wraps with bold, global flavors for lunch and dinner.
The new store showcases a smaller footprint than gusto!’s previous locations, allowing for a unique model that suits the nearby community of businesses, residents and students.
“We’re excited to offer flavor + speed to the residents and businesses surrounding West Midtown Center. The restaurant’s to-go and delivery services will also provide nearby Georgia Tech students with more convenient dining options,” says Hybl. “Additionally, we’ll be showing our gratitude for the neighborhood’s warm welcome on opening day by giving the first 50 guests 10 complimentary entrée vouchers.”
The restaurant’s team greets guests by asking “what’s your gusto?” Inspired by both international cuisine and familiar American flavors, these gustos – like sweet soy sriracha, chile sesame bbq or tahini cucumber feta – can be hot, bright, earthy or sweet. They all bring the food to life with freshness and flavor, not fat.
The next steps are as simple as picking a style (mixed greens, Jasmine brown rice, half greens and half rice or a flatbread wrap) and adding a protein (chicken, shrimp or portabella mushroom). The menu at gusto! features all-natural, antibiotic-free chicken and, whenever possible, local and organic ingredients.
The restaurant offers advance ordering online for easy pick-up and delivery via Uber Eats and Postmates for more convenient dining options, with the addition of catering services in the future.
Designed by global architect Gensler, the West Midtown location features gusto!’s modern industrial décor adapted to suit a smaller footprint.
The 1,430-square-foot-space displays an open kitchen, countertop seating and the brand’s white and signature sunshine yellow color palette for a bright, cheerful ambiance. Wall accents include neon signs showcasing gusto!’s “Avo Angel” and the tagline “Do it with gusto.”
gusto! West Midtown is open from 11 a.m. to 9 p.m. daily. To access the restaurant, use one of two 17th Street entrances to West Midtown Center; gusto! is located in the middle of the building facing 17th Street. For more information, call 678-705-4080 or visit whatsyourgusto.com.