Miller Lite wants to be your designated driver after Falcons games

ATLANTA — For the sixth consecutive season, Miller Lite is providing safe and free transportation to Falcons fans on select game days.

In partnership with MARTA and United Distributors, Miller Lite Free Rides will be available Sunday, Oct. 20 against the Los Angeles Rams and Sunday, Oct. 27 against the Seattle Seahawks.

Miller Lite has encouraged Falcons fans to have good taste and not drink and drive by providing more than 116,000 Free Rides to Falcons fans since 2014.

“MillerCoors believes that, through the Free Rides program, fans are able to enjoy game-day more by Celebrating Responsibly,” said Diane Wagner, alcohol responsibility manager for MillerCoors. “Partnering with MARTA and United Distributors provides the opportunity to offer Falcons fans safe and alternative transportation during two critical home games.”

Miller Lite representatives will hand out free Breeze cards on game day, between 10 a.m. and 1 p.m. at the Indian Creek, College Park, H.E. Holmes and Lindbergh MARTA stations. Additional route and schedule information is available at

“We’re proud to support the Miller Lite Free Rides program in partnership with MARTA which has had a huge impact on our community,” said Tim Zulawski, chief revenue officer, Atlanta Falcons. “It’s important to remind the Falcons family that there are safe, alternative transportation options so they can make responsible choices on game day.”

“MARTA prioritizes the safety of its passengers and the entire Atlanta community,” said Jeffrey A. Parker, MARTA General Manager and CEO. “We are pleased partner with Miller Lite and United Distributors to get thousands of Falcons fans to and from the game using our transit system.”

Since the Free Rides program’s inception more than 30 years ago, safe rides have been provided to more than 6.7 million people in 28 communities. The program has earned the full support of state and local law enforcement and is part of MillerCoors 2025 goal to implement impactful programs to prevent drunk driving in every market where the company sells beer.

This year, football fans 21+ across the nation can pledge their commitment to being a designated driver for their friends and family during the football season and enter for a chance to win rides with Uber for a year by texting FOOTBALL to 28130. For more information, visit  

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